Privacy and Cookie Policy

Privacy and Cookie Statement

Last updated on March 10, 2026

Introduction

Your privacy is important to Opticode. In this statement, you can read about what personal data we collect, why we do so, and what rights you have in this regard.

1. Who is responsible for your data?

Opticode, based in the Netherlands, is responsible for the processing of personal data as described in this statement. Do you have any questions? Please contact us at info@opticode.nl.

2. What personal data do we process, and why?

We collect and process personal data when you use our services, contact us, or visit our website. This is done based on the following legal grounds:

• Performance of a contract: to properly provide our services.
• Legal obligation: for example, for our record-keeping or tax reporting.
• Legitimate interest: to improve our website, services, and communications.
• Consent: for example, for the use of non-essential cookies or sending marketing messages.

The data we may process includes:

• Name, company name, and contact information
• Address and billing information
• IP address and website usage
• Payment information via external payment providers
• Communication or marketing preferences

We process only the data necessary for the purpose for which you share it with us.

3. How long do we retain your data?

We do not retain your data any longer than necessary. Different retention periods apply to different types of data:

• Invoice and payment data: 7 years (required by law)
• Customer data: up to 2 years after the last point of contact
• Marketing data: up to 2 years after the last interaction or until you unsubscribe
• Data collected via marketing tools:
  • Google Analytics: 14 months
  • Hotjar: 12 months
  • Microsoft Clarity: 30 days (session recordings), 13 months (heat maps)

4. Do we share your data with third parties?

No, we do not sell your data. We only share it with third parties when necessary for the provision of our services. Examples include:

• Shipping and payment providers
• Marketing and analytics tools
• IT and hosting partners

We enter into data processing agreements with these parties to ensure your data is properly protected. If data is processed outside the EU (for example, by Google or Microsoft), we ensure this is done in accordance with applicable privacy agreements, such as the EU-US Data Privacy Framework, or through standard contractual clauses.

5. Cookies and Tracking Technologies

Our website uses cookies to function properly and to analyze usage. We distinguish between functional cookies (for the basic operation of the site), analytical cookies (such as Google Analytics), and marketing cookies (for personalized ads and campaign analysis).

Google Analytics

• IP addresses are anonymized
• Data is not shared with other Google services
• Retention period: up to 14 months

6. Security and Spam Detection

To protect our website against abuse and spam, Opticode uses Google reCAPTCHA (version 3). This technology automatically analyzes visitor behavior to determine whether a form is being filled out by a human or by an automated system (bot).

During this analysis, data such as IP address, mouse movements, browser type, and time spent on the page may be processed and transmitted to Google. This data is used exclusively to prevent misuse and improve the security of our website.

The processing is based on our legitimate interest in protecting our online forms from unwanted traffic. For more information on how Google handles this data, please see Google’s Privacy Policy and Terms of Service.

7. Your Rights

As a user, you have the right to:

• Access to your data
• Correction or deletion of your data
• Restriction of or objection to processing
• Transfer of your data (data portability)
• Withdrawal of previously given consent
• Filing a complaint with the Dutch Data Protection Authority (autoriteitpersoonsgegevens.nl)

Would you like to exercise any of these rights? Please send an email to info@opticode.nl. You will receive a response within 5 business days.

8. How do we protect your data?

We take appropriate measures to protect your data. These include:

• Technical security measures such as encryption and firewalls
• Access controls and confidentiality obligations for employees
• Active monitoring and a procedure for data breaches

9. Questions or Complaints

Do you have questions about this privacy statement or the processing of your data? Email us at info@opticode.nl.

This policy may be updated in response to new developments. The most recent revision date is listed at the top of this page.